Google Experiments Bundler
JSON →This package, `ga-experiments-bundler`, was designed to pack multiple Google Analytics experiment JavaScript files (specifically `/www.google-analytics.com/cx/api.js?experiment=YOUR_EXPERIMENT_ID`) into a single bundle. Its purpose was to facilitate A/B testing through Google Analytics Content Experiments. However, Google Analytics Content Experiments were deprecated around January 2020, and its successor for web experimentation, Google Optimize (and Optimize 360), was officially sunset on September 30, 2023. As a result, this package relies on a completely defunct Google service and is no longer functional or relevant for modern A/B testing implementations. Current A/B testing strategies with Google Analytics 4 (GA4) involve integrating with third-party experimentation platforms. The package is at version 0.0.2, indicating it was an early-stage project with no active development or planned release cadence.
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